The TTC Marketing team needs to get fired....NOW! The ad campaigns are ineffective, uncool and the slogan "the better way" isn't nearly edgy enough to punch through when you've got companies like Nike and Apple putting up floor to ceiling, wall to wall ads.
I saw an old London Underground mug the other day at Ideal Coffee with the slogan "Nothing beats the system." The slogan is so tongue in cheek, smart alecky and ballsy compared to the soft-sell of "the better way."
Also when you've got people cooking up products like this
on their computers and on a pittance, and the best thing that the TTC marketing team can come up with are a bunch of lame brain teaser ad... well that's just sad.